Secondhand September 2025 Oxfam Campaign

“I am part of Second Hand September” – that means not buying any new item for a whole month. Instead, check out second hand stores like Oxfam. The motto: “nothing new for 30 days?” Bele, Gisela and Tina prove that second hand fashion can impress – in a campaign on posters, screens, and social media.

Photos by Miriam Dang | Oxfam

Bold patterns, Fresh Colors and Accessories

Tinas tips:

Mixing patterns does not have to be complicated. If you feel like combining stripes and flowers, let them be part of a common color scheme – framing the look. Then: just give it a try! Fashion should be fun, even without fixed rules. A striped shirt with a floral skirt is one of my personal favorite combinations, by the way.

Scarves are currently very trendy again – even among men – worn like a scout’s neckerchief, like a scout. They also work very well as belts, especially in summer, as hair bands or as an additional accessory tied to the handle of a bag.

These are just some of the tips that the three models from this year’s Oxfam campaign are sharing with you.

For further informationen check Oxfam’s campaign page at
shops.oxfam.de/secondhandseptember